Regional Rental Review: Rotorua

Exploring the Regional Rental Market in Rotorua

Rotorua, nestled in the Bay of Plenty region, is renowned for its geothermal wonders, Māori culture, and tourism-driven economy. As of mid-2025, the rental market in Rotorua reflects a dynamic interplay of tenant movement, rental pricing, and economic factors.

Regional Trends and Tenant Movement

Data from Tenancy Services reveals consistent activity in Rotorua’s rental sector: 

• Lodged Bonds (new tenancies) and Closed Bonds (ended tenancies) show a healthy turnover, however a recent decrease in tenant movement indicates that tenants are staying longer. 

• Median Rent has hovered around $580–$600 over the past six months, with minor fluctuations. Recently we have seen an increase in supply leading to a more stagnant rents. An increase in stock for May 2025 v May 2024 has seen rents hold. 

• Net Tenant Movement (Lodged minus Closed Bonds) has remained positive, suggesting a slight growth in tenancy demand. 

This graph illustrates: 

• A steady stream of new tenancies. 

• Median rent stabilizing after a peak in early 2025. 

• Net tenant movement indicating modest population inflow or rental demand. 

Insights from Onehub Report

The Onehub Rental Insights for Rotorua (June 2025) highlight: 

• Median Rent: $580, a slight decrease from May 2024. 

• Listings: 125 properties listed in May which is an increase of 37% from May 2024. 

• Demand: This has increased but not at the same rate of listings. This is up 11% from May 2024 

• Views: 66,000 total listing views, down 11% from May. 

• Days on Trade Me: This remains consistent at 22 days on the site. The same as May 2024 

These figures suggest a stable but slightly cooling market. This is consistent with the rest of New Zealand as increased supply results in a slowdown in rents. 

Population and Demographics

Rotorua’s population is approximately 72,000, with a diverse demographic profile: 

• Māori heritage is deeply rooted, making up around 40% of the population. 

• A mix of young families, retirees, and transient workers contributes to varied housing needs. 

• The city attracts domestic and international migrants, especially those drawn to tourism and hospitality jobs. 

Economic Foundations

Rotorua’s economy is primarily based on: 

• Tourism: Geothermal parks, adventure tourism, and cultural experiences. 

• Forestry and Agriculture: Surrounding rural areas support these sectors. 

• Health and Education: Rotorua Hospital and local schools are major employers. 

• Retail and Services: A growing sector supporting both residents and visitors. 

The rental market reflects this economic diversity, with demand for short-term rentals, family homes, and affordable housing. 

Conclusion

Rotorua’s rental market remains resilient and active, shaped by its unique cultural identity, economic drivers, and demographic shifts. While median rents have stabilized, tenant movement suggests ongoing demand. For investors, landlords, and tenants, Rotorua offers a balanced mix of opportunity and affordability.

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