Regional Rental Review: Gore
Thursday, 10 April 2025

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Thursday, 10 April 2025
Located in the Southland region of New Zealand’s South Island, the Gore District is a vibrant rural area with a strong sense of community and a solid economic backbone. With a population of around 12,500, Gore serves as a key service town for surrounding rural areas and is known for its affordability, friendly atmosphere, and unique cultural offerings - such as its reputation as New Zealand’s country music capital.
The Gore District is heavily influenced by its agricultural sector, which remains the cornerstone of the local economy. Dairy, sheep, and beef farming dominate the landscape, along with a growing presence of agricultural support services and food processing industries. This stable primary sector underpins employment and housing demand in the region.
Gore offers some of the most affordable rental prices in New Zealand, with weekly rents significantly lower than the national average. In saying that, rents have increased significantly in recent times, catching up with the national median. The affordability of the region has made it an attractive option for families, retirees, and workers in agriculture and manufacturing. Rental demand tends to be steady, particularly for three-bedroom homes, which are popular among working families and seasonal workers.
The relatively low cost of living, combined with stable employment in the primary sector, means Gore enjoys a low rental vacancy rate, though supply remains constrained by a limited pipeline of new housing stock. Many rental properties are older homes that require modernisation, which presents opportunities for investors focused on renovation and long-term capital gain.
The small market can lead to issues in obtaining relevant data. There are currently under 800 lodged bonds with Tenancy Services with an average of 17.25 bonds being lodged per month from February 2024 to January 2025. During the same period an average of 18.25 bonds were closed meaning that supply in decreasing.
The Gore District offers a unique blend of rural charm, economic stability, and rental affordability. While it may not experience the fast-paced growth seen in larger centres, its dependable primary industries and lifestyle appeal make it a resilient and stable rental market for both tenants and investors alike.
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