Private to professional – a national trend

Monday, 26 July 2021



REINZ has recorded the most significant increase in membership enquiries and general council than ever before in history. The membership base is proliferating, and this is from professional agencies only. Private owners can not join REINZ. It begs the question; if experienced managers are looking for greater support by joining REINZ, how on earth are private owners navigating the mind-field that is property management in 2021?  

New Zealand currently has approximately 2100 professional property managers, and this number is also growing rapidly. In 2019, agencies managed 32-35% of rental properties in the country; so in the space of 18 months, roughly 55,000 properties have shifted from private to professional management. And we believe this is a growing trend that will continue in the years ahead. 


Looking to our neighbours across the ditch, the numbers are entirely reversed, and professional agencies manage approximately 90% of rental properties. For years, many commentators have pointed out that New Zealand has trailed behind Australia in this respect due to the regulation and licensing regimes across the different states. With the exception of accountability, the markets are very similar.


Once the New Zealand government introduces a regulatory body and licensing regime for the industry, we see no reason New Zealand won’t eventually be comparable to Australia. Even without regulation, the industry is becoming increasingly specialized. From the growing trend of private to professional management, we can see that the increasingly litigious environment is taking a toll on the private sector.  

Around New Zealand, roughly 80-85% of purchasers are owner-occupiers. Since the government's proposed tax scheme was released in March 2021, investors have paused for a period to take stock of these potential new laws. However, we have not seen a mass exodus of landlords as some may have expected, and by in large, the rental pool has stayed roughly the same. 

If passed in October 2021, the tax reforms will be grandfathered in for rental properties purchased before March 2021; and investors know they need to lift rents to offset the new tax. Once again, we are sensing that a recent surge in management enquiry is from owners that are needing specialist management and professional guidance to do this fairly and legally.


When you look at all the factors and pressure points, the national trend of private owners engaging professional property managers is only going to continue. If and when the industry becomes regulated, we estimated that by 2030, the vast majority of rental properties in New Zealand will be professional managed.


Any professional agency worth their salt advocates for a greater level of accountability across the sector. Combined with the preferred choice to engage professional agencies in the future, we only see this as a win for tenants, landlords, and the industry. 



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