Selling by negotiation

Selling buy Negtiation

When selling your home or property by negotiation, you can elect to list your property with one agent only (sole agency) or with several agents (general agency). Your property is then placed on the market either with an asking price, or simply ‘by negotiation’ with no fixed asking price.


If you choose a sale by negotiation, you may:

  • Maximise the sale price by not fixing an upper limit;
  • Allow a margin for a premium without over-pricing your property and;
  • Draw in a greater range of buyers to consider your property;
  • Enable conditional and unconditional buyers to consider buying your property and;
  • Prevent buyers from dismissing the property because of your asking price.


However, as with a fixed price sale, selling by negotiation is likely to remove any sense of urgency among buyers because there is no fixed sale date.