What kind of marketing is used while selling your lifestyle property?
Lifestyle
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Lifestyle
These are just some of the methods that the ideal real estate agent will use:
Sometimes all you need to find a buyer is a physical “For Sale” sign. No bells and no whistles required; just an indicator that you’re ready to sell and that interested parties have the chance to buy—especially effective if a purchaser is visiting another nearby lifestyle property for sale and may be interested in yours as well.
An enormous number of people begin their search for property online. Up to 90 per cent, according to some studies. If your marketing package doesn’t include a range of digital options listing your lifestyle property on various specialist websites used to market lifestyle properties for sale, or social media platforms such as Facebook, you could be missing out on a significant segment of buyers, including those from overseas.
At the time of writing, there are almost 9,000 “lifestyle” listings on realestate.co.nz. That’s a lot of competition. If you want your property to stand out amongst the crowd, you need photography that can immediately draw buyers in. To do that, you don’t just need a professional photographer with the latest technology and aerial equipment; your agent should be a lifestyle specialist and will know how to capture the best profile of your property to add the wow factor to your marketing campaign.
If you’ve ever seen a property go from “For Sale” to “Sold!” in a matter of days, then you’ve seen a realtor database at work. An experienced real estate agent will be well connected and have a database of potential buyers they can market your property to. By collecting and collating data from previous buyers and sellers, a real estate agency can find interested buyers before they even begin the marketing campaign. This means prospective buyers who are on an agency’s buyers database, can get a first chance at a property they could be interested in, and you get your lifestyle block sold faster.
The advent of remote-controlled drones has made it easier than ever for real estate agencies to capture the true scope of your property with aerial photography. Now, many agencies are expanding this method to include videography as well. A birds-eye view can show off the true extent of your land and holdings to prospective buyers.
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