This time last year, uncertainty and caution had many rural landowners holding back - but 2025 is telling a different story. The rural property market is tracking miles ahead of where it was this time last year.
Across the country, Property Brokers’ rural sales consultants are seeing strong early enquiry, high-quality listings, and growing optimism among farmers and landowners. Buyer activity is lifting, listings are gaining traction, and the overall outlook is significantly more positive than it was just twelve months ago.
There are a few key drivers behind the shift:
- Improved affordability of capital is giving buyers greater confidence and flexibility
- Forecast cuts to the Official Cash Rate are fuelling expectations of even stronger conditions to come
- A positive forward commodity cycle is boosting rural business sentiment
For sellers, the message is clear: now is a great time to act. These are some of the strongest marketing conditions we’ve seen in a decade, making it an ideal time to list and achieve standout results.
Whether you’re in dairy, horticulture, grazing or lifestyle, our agri-specialist teams are seeing movement across a variety of land types. Momentum is building as farmers and growers look to the next season with renewed optimism - and Property Brokers’ Land & Lifestyle campaign is designed to help them make the most of it.
This June, you’ll find us at Site C90 at Fieldays®, where our team from across the country will be available to offer expert insight, localised advice, and two great chances to win:
We pride ourselves on being as diverse as the land we sell, making our team one of the most connected and capable in the industry.
The season ahead is shaping up to be one of opportunity. Whether you’re thinking about listing or just curious about the value of your land, now is the time to start the conversation.
