Property Brokers’ Bid Day Out generates $70m+ in sales as regional property markets gain momentum
Thursday, 5 March 2026
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Thursday, 5 March 2026
Property Brokers’ 2026 Bid Day Out campaign has delivered more than $70 million in confirmed property sales, highlighting strong buyer activity and renewed momentum across regional property markets in New Zealand.
The coordinated national auction campaign saw 102 properties sold under the hammer nationwide, with a further 32 properties now under contract following auction day.
At the same time, listing activity across the Property Brokers network has increased significantly. Across January and February 2026, 2,138 properties were brought to market, representing a 39% increase compared with the same period in 2025.
Together, these results point to growing engagement from both buyers and sellers across provincial New Zealand.
Property Brokers' Managing Director Guy Mordaunt says the campaign results demonstrate the strength of regional markets when properties are presented with a clear strategy.
“To generate more than $70 million in sales through a coordinated national auction campaign demonstrates the strength of our regional markets and the confidence of buyers who are ready to act,” Mordaunt says.
“We are seeing strong engagement across the country. When properties are presented well and taken to market with a clear strategy, buyers are responding decisively.”
Bid Day Out aligns Property Brokers’ regional offices across the country in a coordinated auction campaign, designed to bring serious buyers together at the same time and maximise competitive tension.
“Bid Day Out creates focus and energy,” Mordaunt says.
“It brings serious buyers together in a transparent environment and gives vendors certainty. When competitive tension is present, the market performs.”
Across the campaign, multiple properties sold above their appraised values, with premiums ranging from $50,000 through to $700,000 above appraisal.
This consistent pattern of strong bidding across regions reinforces the effectiveness of the auction method of sale in extracting genuine market value.
“These are significant premiums,” Mordaunt says.
“They reflect genuine competition and depth of demand. Auction allows the market to speak clearly, and when buyers compete openly, strong outcomes follow.”
One example came from Whakatāne, where 162 James Street sold for $800,000, well above its $670,000 rating valuation. The result highlighted strong buyer interest and willingness to compete for quality property.
Another standout example came from Whangārei, where the sale of 39 Elmsley Road demonstrated the importance of strategic positioning and internal collaboration.
Originally listed in September 2025, the vendors invested approximately $9,000 in a comprehensive marketing campaign, followed by a four-week tender process which generated limited engagement.
The property was then repositioned to “Offers Over $1,750,000”, with a strategy to carry buyer interest forward and build competition through the February Bid Day Out auction event.
At the same time, Property Brokers salesperson Mike Colthurst was working with clients selling a large-scale dairy farm. Once that farm sale became unconditional, those buyers were introduced to 39 Elmsley Road.
Identified early as strong potential purchasers, the timing aligned perfectly, enabling them to participate on Bid Day. The property ultimately sold for $1,775,000.
“This result reflects the discipline and collaboration within our business,” Mordaunt says. “It is about preparation, timing and backing our strategy. When our rural and residential teams work together, we unlock opportunities that others may not see.”
The 39% lift in listings across the first two months of 2026 is another strong signal of growing activity in regional property markets.
According to Mordaunt, the increase reflects renewed vendor engagement and a healthy balance between buyers and sellers.
“A 39% increase in listings is a strong signal that people are turning towards quality,” he says. “Vendors are engaged, buyers are active, and we are seeing healthy movement across our regional markets. That combination sets a solid platform for the months ahead.”
Property Brokers’ Bid Day Out has become a signature national campaign for the business, bringing together regional offices across New Zealand in a coordinated auction event designed to deliver clarity, competition and strong outcomes for vendors.
“These results reinforce the strength of provincial New Zealand,” Mordaunt says.
“We are proud to lead from the regions and to provide our clients with campaigns that deliver clarity, competition and confidence.”
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