Martinborough sits on the site of one of New Zealand's first sheep station and established by Irish immigrant John Martin in 1881. The streets, laid out in the shape of the Union Jack, are named after places he visited on his world travels.
Packed with charm, Martinborough features over thirty largely family-owned wineries, most within walking distance of the village. Noted for its Pinot Noir varieties it is a popular weekend destination where visitors enjoy the premium wines, boutique stores, olive groves and quality restaurants.
Other industries around Martinborough focus on traditional beef and sheep farming, growing olives, lavender and nuts, and fishing at the coast settlements of Ngawi and Cape Palliser. Tourism is an important industry for the town, and the information centre is a good source of advice about accommodation, activities, wineries and where to eat.
Toast Martinborough has become New Zealands premier Wine and food festivals and attracts thousands of people to the region every year as do the vineyard music tours that bring acts like Opshop to the region. The La De Da music festival creates a fantastic atmosphere every New Year.
Although home to only 1300 permanent residents the weekend population swells the community, creating a vibrant town, with an enormous amount to do.