Your most important decision

Selling by fixed price:

• A fixed price is likely to:
• Enable conditional and unconditional buyers to consider buying your property
• Make it easier for a buyer to negotiate a sale
• Attract only those buyers in your price range

However it may also:

• Force you to set your maximum price before testing the market
• Remove a sense of urgency because there is no fixed sale date
• You may risk setting too high a price and frighten off potential buyers
• You could price your property too low and risk underselling it

A sale by negotiation is a proven and advanced system of marketing with established negotiation guidelines.

Selling by negotiation:

Selling by negotiation is likely to:

• Maximise the sale price by not fixing an upper limit
• Allow a margin for a premium without over-pricing your property
• Draw in a greater range of buyers to consider your property
• Enable conditional and unconditional buyers to consider buying your property
• Prevent buyers from dismissing the property because of your asking price

However, it may also:

Remove a sense of urgency because there is no fixed sale date

Selling by Auction

• A high profile set marketing campaign will ensure your property has prominence; you can plan with confidence
• No price marketing attracts a wider range of potential buyers - more buyers see your property
• Auctions create buyer competition - which helps achieve a premium price
• The auction day deadline sets a finite selling period and creates a sense of urgency amongst buyers - this could well induce offers prior to auction. We sell over 10% of auction properties before auction day
• You remain free to consider any offers before auction day, if you choose
• You are in control - you set the reserve with our guidance and select the possession date
• An auction sale is an unconditional cash sale. Normally 10% of the purchase price is paid on the fall of the hammer, with the balance in 60 or 90 days
• You set the terms of the sale - the sale is usually made with our standard terms and conditions with any special requirements you have added in
• Finance - we can assist buyers with arranging finance prior to auction
• Open home times are arranged to cause you minimum inconvenience
• You will be kept fully informed - good news and bad about the auction campaign and any comments relating to your property
• At worst, if your property does not sell under the hammer on auction day, we will have identified all interested parties and many sales are made within a few days of the auction

Selling by Tender

• This selling process will produce a result that is both private and confidential
• A tender promotion creates a finite selling time for interested buyers who must act with more urgency
• Home owners are not put under unnecessary pressure
• Your property gains prominence through high profile marketing over a set period of time
• You, as the seller, have a five day irrevocable period in which to decide which offer to accept. Offers cannot be withdrawn while you are utilising this time
• A tender allows you, the seller, to be more flexible with your terms and conditions of sale, eg: you choose the possession date
• A tender creates potential for premium price through buyer competition
• No price marketing - you are never limited by an asking price that is too high or too low
• Extensive use of open homes during a planned timetable allows easy access for buyers
• As opposed to auction, you are advantaged by having the option of dealing with conditional buyers as well as unconditional buyers
• Weekly market feedback to assist you in establishing the selling range of your property
• A tender can be negotiated after it closes, giving you the opportunity to work through any issues and terms you deem unsuitable